I’m Joseph Richard Francis, but please call me Rich. Everyone does.

I’m a travel writer and SEO travel consultant with 10+ years in the field.

It all started back in 2012 when I took off from my native Wales to hop hostels in Europe. Next was Bangkok. Next was Indonesia. Then I couldn’t stop.

I was lucky to bag some early travel-writing gigs with some start-out travel brands. I quickly realized that I was pretty darn good at putting places on paper.

Fast forward a decade or so and here I am, a fully-fledged travel content writer with nearly 10,000 articles to my name. I’ve done a whole load in the industry (just check my CV). I’ve even started my own global surf travel brand along the way.